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About
Hi, I'm Zach.
I'm interested in the decisions behind how we experience objects, brands, and culture
Selected Work
01
The New York Times
Type: Case Study
Themes: trust, language, institutions
Themes: trust, language, institutions
A Masters thesis on how journalism can hold public trust when truth feels increasingly contested.
TGI Fridays
Lifting the Weight of the Week
Lifting the Weight of the Week
Giving women a bar that's truly theirs.
Convivio
Choosing the Effort
Choosing the Effort
A new class of meal kit for people who care to cook.
Xbox
Created to be Collected
Created to be Collected
Designs that turn gaming hardware into objects of identity.
© 2026, zach white